Data Analytics • Dashboard Storytelling

YouTube & TikTok Trends 2025

A polished three-page analytics experience comparing content performance, posting patterns, and creator behavior across TikTok and YouTube.

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3 Dashboard pages
2 Platforms analyzed
100% Story-driven insights

Project Snapshot

This project explores short-form and long-form performance using views, engagement, posting cadence, and creator-level signals. It helps marketers and creators decide what to publish, when to publish, and who to partner with.

Overview

Summarizes total and average views, engagement velocity, average views per video, and country engagement rate.

Contents & Posting

Highlights winning hashtags, title patterns, seasonal lifts, country maps, and publish-day spikes.

Trends & Creators

Evaluates trend longevity, engagement by creator tier, and top performers by views and engagement.

Dashboard Preview

Overview dashboard with KPIs, engagement velocity, duration, and country rates Contents & Posting dashboard with top hashtags, titles, seasons, map, and publish-day patterns Trends & Creators dashboard with creator handles, trend duration types, engagement tiers, and velocity

Tools & Technologies

  • Tableau Public for interactive analytics and dashboard storytelling
  • SQL (PostgreSQL/MySQL) for ad-hoc exploratory analysis

Key Insights

  • Scale & velocity: TikTok often shows higher total views and faster engagement velocity, while average views per video remain comparable.
  • Seasonality: Performance spikes during summer and fall, with Fridays showing the strongest posting-day lift.
  • Content cues: Utility-driven titles and broad hashtags remain reliable reach drivers.
  • Creators: Mid-tier creators can deliver strong engagement efficiency and are often strong partnership candidates.

Resources